\n<\/p>\n
Over the past few years, X has released a number of features to make itself a friendlier hub for influencers. The latest effort to attract social media talent? Its own clipping tool.<\/p>\n
Clipping is the pivotal social media technique<\/a> by which longer videos are spliced into TikTok-attention-span length \u201cclips\u201d and then strategically posted to engage as many eyeballs (and, thus, derive as much ad revenue) as possible.<\/p>\n On Monday, X announced<\/a> the tool, which, from what we can tell, appears to be little more than a straightforward video-trimming feature that lets users edit videos and post them to X.<\/p>\n The site says that every clip includes a \u201cClip from\u201d label that links back to the original video from which it was derived, allowing X users to see more about the creator and the creator\u2019s content.<\/p>\n \u201cGrab your favorite moment from any video, add your take, and post it without leaving X,\u201d the company posted<\/a>. <\/p>\n The platform added that both creators and clippers can \u201cearn from views on the clip through Original Content Rewards,\u201d X\u2019s rewards program<\/a>. The program is only available for eligible creators and pays out based on specific levels of audience engagement.<\/p>\n In many cases, influencers pay special firms<\/a> to handle clipping for them. More and more large companies are also turning to such services<\/a> to run marketing campaigns, and the technique has been used in political campaigns as well<\/a>.<\/p>\n Over the last several years, X has tried to compete with other social sites by expanding the kind of content it supports. To take on sites like YouTube, X introduced long-form videos<\/a> in 2022 (when the site was still known as Twitter), and they have since taken off on the platform. To be more like Substack, it long ago dispensed with the site\u2019s traditional character limits and introduced long-form blog posts<\/a>, which are available to premium subscribers.<\/p>\n X has kept at it this year. In March, it added a feature called \u201cexclusive threads<\/a>\u201d that lets creators put parts of a thread behind a paywall so only subscribers can read them, and in July it launched a live-streaming studio<\/a> and set aside $1 million for creators who go live.<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n